In this course, students increase their ability to analyze the strategies of corporations, in which the strategy is the distinctive approach that the executives within a corporation employ to win in their markets and against their competitors. This course explores fundamental strategy theories and illustrates their use within a diverse set of corporations. Specifically, students will consider industry structure and generic strategies, the resource-based view of the corporation, and opportunity-driven strategies based on complexity theory.
The course will progress from well-defined markets to highly dynamic ones where market structures are ambiguous and the pace of change is often rapid. The ultimate intent of the course is to help students to work more effectively in their careers.
Course Level: Appropriate for sophomores and above with no experience in the same subject area.
|SM – The University of North Carolina at Chapel Hill|
|Summer 2014 Sections||
Start Date: 06-09-2014
End Date: 08-08-2014
Mon 8:00pm - 9:20pm EST
Wed 8:00pm - 9:20pm EST