In this course, students increase their ability to analyze the strategies of corporations, in which the strategy is the distinctive approach that the executives within a corporation employ to win in their markets and against their competitors. This course explores fundamental strategy theories and illustrates their use within a diverse set of corporations. Specifically, students will consider industry structure and generic strategies, the resource-based view of the corporation, and opportunity-driven strategies based on complexity theory.
The course will progress from well-defined markets to highly dynamic ones where market structures are ambiguous and the pace of change is often rapid. The ultimate intent of the course is to help students to work more effectively in their careers.
Course Level: Appropriate for sophomores and above with no experience in the same subject area.
Chris Bingham’s general research interests revolve around organizational learning, adaptation, growth, innovation, and strategic decision making in entrepreneurial firms and firms in dynamic markets. He has studied how firms develop alliance, acquisition, product development and internationalization capabilities in high-tech industries. Currently he is studying business accelerators.
Dr. Bingham is an award-winning teacher and researcher. His research has been published in the top academic and practitioner journals, and his industry experience includes work with McKinsey & Company, Deloitte Consulting and Price Waterhouse, as well as with several entrepreneurial firms.
Dr. Bingham received his PhD in Strategy, Organizations and Entrepreneurship from Stanford University. He received his BS in Accounting and an MBA/MA from Brigham Young University. He is a former nationally sponsored snowboarder and is fluent in Spanish.
Additional sections of this course led by Michael Hendron.
Mon, Wed 08:00pm - 09:20pm EDT